Mike Ferguson is Managing Director of Intelligent Business Strategies Limited. As an independent IT industry analyst and consultant, he specialises in BI / analytics and data management. With over 40 years of IT experience, Mike has consulted for dozens of companies on BI/Analytics, data strategy, technology selection, enterprise architecture, and data management. Mike is also conference chairman of Big Data LDN, the fastest growing data and analytics conference in Europe. He has spoken at events all over the world and written numerous articles. Formerly he was a principal and co-founder of Codd and Date Limited – the inventors of the Relational Model, a Chief Architect at Teradata on the Teradata DBMS and European Managing Director of Database Associates. He teaches popular master classes in Centralised Data Governance of a Distributed Data Landscape, Creating Data Products In Data Mesh, Lakehouse or Data Lake for use in Analytics, Data Warehouse Modernisation, Big Data, Data Virtualisation and Logical Data Warehouse, Machine Learning & Advanced Analytics, Embedded Analytics Intelligent Apps & AI-Automation.