Spotting Data Blindspots: The Key to Enabling a Quality Customer Experience

With customer experience as a key element in harnessing loyalty to brands, businesses are riding the waves of digital transformation to making the most of data in supporting their customer experience strategies. This expands to another world of available information, however, businesses must act to eliminate silos and create effective channels of communication - or risk missing out on critical intelligence about their customers and operations.

In this session, we will discuss:

• How to make the most of an increasingly comprehensive insights from an ever-growing data pool spanning the entire organisation

• What are the blind spots that hinder an efficient CX strategy and the creation of a truly holistic view of customers

• How to use data as a connector to bring disparate parts of businesses together to earn loyalty by providing a frictionless CX and pre-empting customer needs

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