SPEAKER PROFILE

A passionate data and technology leader with experience across International Development, Marketing and eCommerce. Currently serving as Data and Technology eCommerce Director Europe at PepsiCo, focused on driving the data excellence through DIKW approach and robust product frameworks. Over that last decade working across delivering frameworks on innovative uses of data to drive robust analytics, improved business performance, expansion of forecasting capabilities, A/B testing, design of predictive and algorithmic models and measurement of marketing efficiency. As well as, leveraging operational experience, frequently work on establishing processes and best practice to streamline workflows and communications across multiple teams and markets.
As an active advocate for a more representative and diverse data and tech industry active member and supporter of Bloom, BelEve, 20/20 Change, #IamRemarkable and Women in Data through event organization, mentoring and coaching to enable next generation of talent.