Shorful Islam



Dr Shorful Islam has a PhD in Psychology, specialising in Health Psychology and his dissertation focused on predicting accidental injuries in children, taking into account the individual, societal and environmental impacts on well-being and health outcomes.

He has over 20 years of industry experience in data analytics, having used machine learning during his PhD before the term data science was popularised. With knowledge of advanced analytical and statistical techniques, and data science technologies, he has helped some of the world's largest companies with their data strategies and built predictive, prescriptive, and operational models that answer fundamental business questions.

Currently, he is CEO of Be Data Solutions, a data strategy, engineering, and analytics company. He is also the Founder of Subatomic Analytics, a data analytics and data science consultancy, serves as the Chief Data Scientist at Tribal Worldwide, a digital agency, and Data & Behavioural Science Advisor to OutThink, a predictive human risk platform.

His previous roles included Chief Product and Data Officer at OutThink, Co-founder and Managing Director at Stream Intelligence, Managing Partner, Data and Insights at Wunderman, Head of Data at DDB, and Head of Business Information and Customer Data Strategy at ITV. He has also worked across the NHS and local government and started his career as a lecturer.