Reza is a Solution Architect covering the EMEA region with over 12 years of experience in IT. Currently, he focuses on Google's Data platform, which incorporates Big Data solutions and Machine Learning. He specialises in partnering with customers to apply new Google technologies to solve old and new problems. He joined Google Enterprise in 2013 and has worked with many of the UK's key Big Data customers from a diverse set of verticals such as finance, retail, ad-tech and telcos. Previously, Reza held various roles in consultancy, engineering-aligned technical troubleshooting teams and product management.