Fernando Velez is a software technologist with a long career centered on data management. As engineering manager, or in a product management capacity, he delivered emerging products in the database software, information management, and business intelligence/analytics markets, in companies such as SAP, Business Objects, and DoubleClick (now part of Google). Fernando has a solid experience of the technology, methodologies and best practices used in enterprise-wide utilization of information as a business asset. Until recently, he was Chief Data Technologist with Persistent Systems, a $750 million global technology services company, where he provided thought leadership in numerous areas of data management, defines data-centric solution offerings and helped the delivery team with many data strategy, data governance, data privacy, and cloud analytics customer projects based on such offerings. He is now with Vertex Inc., a global provider of indirect tax technology solutions, driving the development of a data platform that will enhance the current product suite and will enable the development of new data and analytics offerings for the indirect tax industry.