Over the next few weeks Big Data LDN will be revisiting some of the highlights from our 2019 Conference in November as part of our Refresh series. More than 130 sessions at Big Data LDN 2019 were recorded split across 8 distinct content streams; DataOps, Data-Driven, Self-Service Analytics, Customer Experience, Governance and Master Data Management, AI, Fast Data and BluePrint (Data Architecture). We will be releasing a video daily, delivered by a leading member of the user, vendor or consultancy community on a range of topics.
NMC (Nielsen Marketing Cloud) provides marketers and publishers real-time analytics tools to profile their target audiences, specifically providing them the ability to see the number of unique users who meet a given criteria.
In this session, Itai Buskilla and Itai Yaffe of Nielsen Marketing Cloud, detail the journey of rebuilding their data infrastructure, including researching, benchmarking and productionizing a new technology, Druid, with ThetaSketch, to overcome the limitations they were previously facing.